Benchmarking Tool

Challenge

Standing out in a crowded industry can be tough, but a tool that impacts the everyday life of a prospect is an easy way to cut through the noise and start meaningful conversations. Regulatory changes are often marketing opportunities, and the DOL changes to fee disclosure rules created some opportunity for a fund company to be a meaningful resource to defined contribution advisors.

Solution

In a five-minute conversation with the plan sponsor, an advisor can gather enough information to generate a custom report. The questions are selected, ordered, and are entered into a digital questionnaire. The advisor uploads a logo and the minimally-branded PDF is ready for download in less than 10 minutes.

Results

The report is an important step in complying wiht DOL rules but also improves the client relationship. That is great for the defined contribution advisors, but it also provides the fund company the opportunity to meet. The benchmarking resouce generates leads while adding value to the relationships and supports a multi-touch sales process.