Red Cedar Brand Development

Integrated Marketing Brand Development

Challenge

Red Cedar was a startup with twenty years of experience working together. They had a solid start to their company and the challenge was to develop a quality identity to match. Timing was also important with only weeks until some of the first product presentations.

Solution

Years of experience marketing mutual fund companies and other highly regulated companies created a solid foundation to understand what was needed. The creative team worked quickly to develop and articulate the brand in a way that would appeal to the institutional audiences and advisors alike. Content strategy was developedalong side the brand to ensure the messaging was on target. The brand was team collaboration created a sophisticated print, presentation, and digital experience.

Results

Great client presentations and feedback were the result. A solid plan and a coordinated effort between the agency and client led to a great outcome in a short period of time.