Webinars

Challenge

Reaching key, targeted audiences and providing meaningful resources is a longtail marketing strategy to create and nurture quality leads. In order to develop the trust needed to develop large clients, it is crucial to demonstrate expertise in areas that are important to those clients.

Solution

Webinars provide an efficient way to reach target audiences with relevant messages. As a lead-generating tool, prospects have a low-threat opportunity to find out more about your company's perspective. Webinars are great resources, regardless of where the listener is in the sales funnel.

Results

Understanding what is important to the client is a continuous process, and being part of the ongoing conversation around regulatory changes and other seismic events develops trust. Letting some personality show helps add context to the knowledgeable and unique perspectives.