Website Development

Challenge

User experience is often one of the first challenges to address in a website that has been updated over five or more years. Everything from the navigation and organization of content to updating the look to meet the current standards. For sites to be memorable, they need to be more than just good ideas.

Solution

Reenvisioning the website architecture was the first step to better understand how the content could be arranged. This was important for the user experience as well as developing alignment for the teams. After taking that blueprint and determining the right content to reach the core audiences, the team was ready to put together a solid design and an engaging user experience.

Results

The site is now an interactive experience and supports multiple devices using responsive design. The main users of many financial sites include more than the external site visitors. There were some wins that helped the internal teams operate more efficiently as well.